This past Carnival Season has been super busy for me. I joined a local Baton Rouge Krewe (Artemis) and took part in a social media experiment put together by Tom Martin of Zehnder Communications. The experiment, My Mardi Gras Experience was sponsored by Tabasco, Sheraton New Orleans, and Bebo. A few bloggers were brought in to experience the real Mardi Gras that’s celebrated in New Orleans. The purpose was to find a way to change the stereotype of Mardi Gras from drunken debauchery to what it really is – a family gathering that celebrates the spirit of community and giving – all by livestreaming, tweeting, and blogging.
One person that was part of our group was Peter Shankman, former public relations pro and the founder of Help a Reporter Out (HARO). If you aren’t already familiar with HARO, you should go check it out. I’ve used his service successfully for sources to include in cruise articles, gift guides, and most recently my latest book. I finally was able to observe how THE master of marketing works and what makes people love him so much. We chatted and we laughed and I learned a few things that I thought I would share with the masses:
1. Laugh a whole lot – One thing Peter Shankman does is laugh. A lot. I like to laugh too, so I was able to have a good time even while standing in a hotel lobby.
2. Get an air card – We’re mobile people and social media is instant. Peter has an air card so that he doesn’t have to depend on local wifi connections. He admitted that it paid for itself the first three days he used it since he would’ve been charged upwards of $20/day for hotel internet access. I’ve personally had too many nights in a hotel falling asleep with a laptop in the bed and the upload bar still going in circles. Slow connections be damned! I’m taking it to Shankman level.
3. Share a few things that you’ve learned – I may know some things but I don’t know everything. Peter suggested I take advantage of BlackBerry Messenger and was nice enough to set it up for me. Now I have one contact – Peter. LOL!
4. Know your worth – He’s smart. Peter charges for appearances, he charges for coverage and he doesn’t give many things away. People will only value you as much as you value yourself. Want to make money? Don’t give your work away.
5. Fedex your dirty laundry – I caught up with Peter in between trips. He flew directly from Australia and would be setting off for India after the festivities. Why carry around dirty clothes? Sure, you could get them laundered at the hotel, but he said it was only $8 to FedEx compared to the price of laundering. Plus, it was less to pack for the last leg of his journey.
6. Have a blast – This goes along with laughing. Peter is definitely living the moments that come his way and to all outward appearances, he’s having a blast. We could all lighten up a little, so I’ll take a cue from ole Shankman and follow his lead.
7. Don’t filter yourself – Peter says what he thinks and doesn’t have a filter. Sure, in some company this may not always work, but it got me to thinking of all the times I bit my tongue and didn’t verbalize what was on my mind. I’m loosening my filter and there’s no telling what I will say.
8. Work your behind off – This is the entire reason Peter Shankman is Peter Shankman. He may laugh, he may be having a blast, but he’s definitely working his behind off. While at a private party during Mardi Gras, Peter Shankman not only enjoyed the food and drink of our host, Kevin Kelly, but he brought along his laptop to work for that instantaneous social media that we all live for. He took video and photos, edited, uploaded, and tweeted everything out, just so anyone following along could enjoy his experience vicariously through the tweets and updates.
Peter Shankman, it was a pleasure, sir. Thanks for imparting your words of wisdom on this Louisiana Traveling Mama. It was fun, and it was real.
Want to hear Peter Shankman speak? He’ll be at SxSw in March or you can check out his schedule on Shankman.com. Follow him on Twitter: @skydiver or on Facebook: PeterShankman.
{ 12 comments… read them below or add one }
I particularly agree with #4 and #7. It’s important to just state your beliefs and learn from the opinions of others. Invite others to challenge your ideas. That’s how you grow. Filtering ideas so that people don’t get bothered by what you have to say or catch them off guard can stifle a great opportunity.
Ideas and information is free. Interpreting information and helping people make sense of information, filtering, and making information relevant – that has HUGE value. and yes, that value needs to be rewarded financially.
There are many different ways to monetize content. Don’t look to others for the best way to do it for yourself. As technology changes, so will the economic models. Try something new, you might surprise yourself.
Where would Bill Gates be if he didn’t consider licensing his software instead of selling it outright?
todd lucier´s last blog ..Why build an app? +400% increase in mobile revenue each month – Hilton
I’ve never considered fedexing laundry home! The problem with that is that I would still have to actually DO the laundry and I would have nothing left to wear!
Nice tips – laughter is always the best medicine!
Sherry Ott´s last blog ..porters-9
Shannon,
Great post. I can attest to #8 — the volume of content he created in his short stay with us was incredible. And he was a trooper on the Rex float fixing up the Live Stream and making sure it all worked. When I first met him I was impressed by what he had done. But after spending a few short days with him, I’m more impressed by how he does it and I don’t mean technology, etc. I mean his personal commitment to “working for you” to use a quote from one of his emails to me during the Mardi Gras Experience project.
We could all stand to be a bit more like Peter.
And thanks to you for all you did to make MyMardiGrasExperience.com a huge success. You rock.
@TomMartin
All good reminders. Including how to write an effective blog post. Nice.
David Wiggs´s last blog ..Problem with your ad agency? Maybe it’s you.
Shannon, I enjoyed reading about the lessons you learned from Peter Shankman. I especially like #1 – laugh and #6 – have a blast. It’s so easy to get caught up in the duties of travel writing that we forget to laugh and have fun. My goal this year is to stay in the moment, even if I am researching a trip for an article.
Donna Hull´s last blog ..Come on Baby, Do the Loco Moco
I followed Peter’s Twitter reporting on “the real Mardi Gras.”
Brilliant concept – homerun use of social media.
You’re a lucky travelingmama that you got to celebrate Mardi Gras w/Peter & meet him – love reading your perspective in this post.
I also believe that laughter is one of the best medicines. Great article and review on someone who clearly lives life to the fullest and has managed to make himself his job too.
Mark H´s last blog ..Palace of the Poor (Beaune, France)
This is great, Shannon. Number 4! Number 4! Number 4! Now, if there were just some way to figure that out…
pam´s last blog ..Mighty Uke
Great advice for all of us, no matter what business we’re in!
Barbara at Hole in the Donut Travels´s last blog ..Sleeping in Mazatlan
Good advice whether you are writing or not! I love the “laugh a lot” advice. Sometimes we forget that laughter is the best medicine for what ails you! Thanks for this post.
Dot´s last blog ..The Perfect Steak
That fedex the laundry is a new one to me, but I suppode that most of my trips are quite short so I don’t get through all the clean clothes. I’m signing up for HARO – that’s an interesting idea, I’ll see if it is helpful in getting my blog noticed if I get quoted for something
Heather on her travels´s last blog ..Things to enjoy at the Mandarin Oriental, Hyde Park (without breaking the bank)
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