Have you ever wondered how a video goes viral? And what the heck makes a travel video popular?
Membah Matt Harding? He produced the most popular travel video found on YouTube, with more than 30 million views after it first went viral. His second video garnered more than 15 million views and a sponsor. Video used to be limited to those with broadcast production backgrounds. With today’s tools, bloggers are more than just content writers, we’re now publishers, marketers, and now we can add the element of production.
For the past six months, in conversations I’ve had with public relations firms and brands, one theme is consistent – PR and marketing firms look for sites with video. This made me pause and think about the first video I put on my site, TravelingMamas.com. It was a slideshow made on Window MovieMaker and was very easy to make.It’s short and includes my personal photos from a resort hotel. It’s also one of the most viewed videos on that channel.
I’ve always been interested in what makes a video popular or makes viewers want to come back for more. It’s tough here in the travel industry when the indy blogger is competing against the likes of The Travel Channel or Food Network. But, it can be done. That’s why I’m excited to be the moderator of “How to Make a Kick-A$$ Travel Video” as part of this year’s BlogWorld and New Media Expo Travel Track. The lineup of speakers on the panel are superstars in travel, with Kim Mance of Galavanting TV, Johnny DiScala who is the popular Johnny Jet, and Leigh Caldwell of ThemeParkMom.
As a travel blogger looking to put more video on your site, you should do some research and find the best route for production that you can manage. There are a wide variety of tools for video production, some expensive and some affordable. It’s hard to choose which video camera is the right one for you and what video editing programs work best for your personality. My advice is to start with the inexpensive electronics and user-friendly editing tools and then upgrade once you get a little more comfortable with your video productions skills.
Below are some interesting videos and popular videos. When you do produce your own videos, be sure to let your personality shine and have fun with it. If you’re coming to BlogWorld and New Media Expo, I hope you’ll attend the sessions for the travel community. This is one of the big events I mention in my blog post: Explore New Communities.
The most popular short video in YouTube’s Travel and Events category is one that appeals to families: ” Thomas the Tank Engine Land!” which has more than 6 Million Views. What makes this the most popular? I’m sure it helps that it’s on the UK’s The Times Online website, but also, search terms in the title and description are important.
Below, Robert Reid (funny man and personality from Lonely Planet) produces the 76 Second Travel Show. His videos incorporate quirky observations on various destinations and are very entertaining. This particular video is his most viewed. I didn’t find it to be his most entertaining, but with the search terms San Franciso and New York in the title, it would rank higher in the searches than many of his other videos. Plus, he just rocks.
Be sure to attend our panel presentation at Blog World and New Media Expo in Las Vegas on Oct 15, 2010. We’ll take a deeper look into travel video production and provide attendees with a few secrets of broadcast and elements to make your travel video entertaining for viewers. Do you have questions about travel video production? We’ll choose one question from the comnents below to answer live on the panel discussion at BlogWorld and New Media Expo.
Also, another element to consider, is adding an introductory video to your blog. Check out Heather Cowper’s blog, where she offers a video telling what her blog is about and how to take action on subscribing to her blog.