I adore artistic and creative tourism campaigns. The Can’t forget.it digital media campaign is one of the most beautiful I’ve seen in a long while, if ever. It makes me dream of going back to Italy.
Congratulations to Matty Brown for winning the grand prize in the Digital Diary promotion by the tourism board in Basilicata, Italy.
Dreaming It{aly} from Matthew Brown (Matty Brown) on Vimeo.
I’m impressed not just by the video itself, but also by the tourism players who came up with such a creative way to showcase some of the more untouched parts of Italy.
To learn more visit CantForget.it.








It really celebrates everything there is to love about a place–the people, the land, the culture, the food. You could take a video like this and make it for any country in the world and show off everything that makes it special.
Thanks Shannon for the kind words! Im so glad that you like the project. Together with young creative minds from more or less anywhere we’ll be moving up the boot to tell our 2.0 version of this wonderful country.
The Digital Diary #2 is to be held in the Alps at the end of feb. We are still scouting for brilliant young video makers and story travelers to join our team.