I was watching television the other day and got pretty ticked off when Your Second Shot: A Project by Canon commercial aired. The gist of the project is that Canon is traveling the US and giving people a second chance to recapture moments from when their photos didn’t turn out correctly.
Is Canon apologizing for their shoddy products?
You may think it’s an unfair statement, but let me tell you about not one, but two times Canon has let me down in capturing memories:
Many years ago, I finally bit the bullet and invested in a super nice camera. I bought a Canon Rebel Digital camera and spent over $1000. This was back in 2005 or 2006. It worked beautifully, right up until the warranty ran out. Then, I began to notice a spot in every picture.
I took it to a camera repair shop. The verdict? One of the sensors in the lens went out. Apparently, this was a common issue in Canon Rebels at that time, according the the repair shop. To get it repaired, I would have to send it off to a Canon repair facility, and it would cost me at least $250 for the repairs. I ended up selling the camera for parts on eBay.
Fool me once, shame on you. Fool me twice shame on me.
I really liked the Canon Rebel and since I had already had extra lenses and accessories, I invested in a newer model Canon Rebel digital camera. This time I purchased the extended warranty. Guess what happened right after the warranty went out? The sensors went out again and I lost moments that cannot be recaptured — like a family trip to Walt Disney World followed by a European cruise with my parents. I didn’t know the sensor went out until I was already in Europe and downloaded the Florida trip and first day in Venice images.
Canon needs more than a second shot with me.