I recently attended a blogger fam trip, one of the few blogger media events I’ve been invited on. Usually, I attend traditional media events and I’m one of the few bloggers. It’s interesting to notice the differences between the two types of trips. I think it’s positive to see destinations finally getting what online media is all about. I don’t call it new media, because websites and blogs have been around for a while. Heck, email just celebrated it’s 40th birthday, making the concept of electronic mail older than me.
Here are 7 tips to help your destination or business get the most out of hosting bloggers on a group basis.
1. Provide bloggers with a list of attendees on the trip, along with a dedicated hashtag to use on Twitter, along with the host businesses Twitter accounts, official websites, and Facebook pages. And don’t use the basic destination name as a hashtag, as it will make things harder for you to gauge the overall reach of the group attending. You have numbers that you need to report to your higher-ups and this will make things easier for you.
2. Upon arrival, be sure that we are given a media kit for your destination, along with a copy of the itinerary and contact information if assistance is needed.
3. A really good idea is to actually have a representative from your destination go along with the group. Even tour companies have this one down. I’m an adult and this isn’t my first rodeo, but it never fails to be a big cluster when a media/blogger group arrives to a business and they are left on their own. It’s a waste of everyone’s time.
4. Make sure the businesses hosting the group throughout the event are aware of our needs. Don’t make us pay $20 for a picture of us experiencing the attraction or tell us we can’t take photos of something we’re there to promote for you. We’re here to write about the business, share our experience, and inspire readers to travel to your destination.
5. Send out an itinerary beforehand that makes us aware of what’s involved at each activity and what we need to be prepared for. If we need closed-toed shoes, let us know. Also, if you invited us to bring our families (and kids), don’t send us to an activity for teens when there are toddlers involved.
6. Provide easy to access media information, such as fact sheets, photos, or videos we can use in our posts. Again, if you want a business promoted, don’t treat the media assets like the Hope Diamond.
7. Give us time to blog. If we’re onsite and you want us to blog from your destination, then you really need to built in some down time for us to actually blog.
Are you a blogger that has been on fam trips? What did you like or dislike about the experience? Are you a destination who has run a blogger fam? What did you like or dislike?
Tomorrow: 7 Things Destinations need from Bloggers
A Must-read for Bloggers: How to Get Invited on Press Trips